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Bradley Reichard

Principal, FOCUS Communications LLC - A 15-year communications veteran, Bradley Reichard is a senior communications strategist who relies on marketing fundamentals to deliver meaningful, impactful results for clients in a wide-range of product, industry and business practice areas.

From his first years at the international public relations consultancy Hill and Knowlton, Inc., to his current position as the principal of FOCUS Communications LLC, Reichard has created integrated initiatives for a variety of consumer / B2B product and professional service brands in arenas including government agencies. food and beverage, travel and tourism, business-to-business and consumer software / hardware technologies, consumer electronics, packaged consumer goods, professional services and not-for-profit organizations, as well as for trade / industry associations.

Reichard has developed and implemented communications initiatives for a range of top brands from companies including Newell Rubbermaid, Kraft Foods, L’Oréal USA, Geerlings & Wade, Nissin USA, Hunt-Wesson and Sony Consumer Electronics and Gemstar, among others. In addition, Reichard's career has led him to shape, create and implement marketing communications efforts for organizations including the Provincetown Tourism Office, the New England Marketing Cooperative for The Maids' franchise owners, the California Automotive Industry Alliance, the California Avocado Commission, the Tournament of Roses Association, Association for Professionals in Business Management, the California Milk Processors Board and the Tortilla Industry Association. Reichard has also supported the capital campaigns of organizations including the Provincetown Art Association and Museum, Temple Israel of Boston, the Boston YWCA and the Daniel Pearl Foundation from a communications and branding standpoint.

Reichard graduated from UCLA in 1991 with a Bachelor of Arts in English, with a minor in Italian. When he is not at his home in Wellfleet on Cape Cod, Reichard is a resident of Boston and Washington, D.C.; he is married and has two dogs, Tommy and Hillary.